Scaling Global Engineering:
Why the Shift to Atlassian Forge is a Strategic Move

In our latest episode of “Hello World,” Major Francis, Engineering Manager at MicroGenesis, dives deep into how Forge is redefining app development within the Atlassian ecosystem. Moving beyond simple plugins, Forge represents a fundamental shift in how we build, secure, and scale enterprise-grade tools.

Here are 5 key takeaways from our conversation:

From Infrastructure to Logic:

Forge marks a transition from “keeping the lights on” (managing servers) to a serverless Function-as-a-Service (FaaS) model. By adopting a stateless architecture, developers can focus entirely on core logic while Atlassian handles the heavy lifting of security and data residency.

Security by Architecture, Not Just Contract:

In the traditional model, customers had to trust a vendor’s individual security posture. With Forge, security is structural; apps run inside Atlassian’s perimeter, and data cannot be exfiltrated to external URLs unless explicitly declared in the manifest, making security reviews significantly faster.

The Power of the Teamwork Graph:

Forge apps aren’t silos; they are platform extensions. By building on Forge, your app’s data can be indexed by Atlassian Rovo and surfaced in cross-product searches across Jira, Confluence, and Bitbucket, making your tool a central part of the user’s workflow.

Strategic Financial Incentives:

Choosing Forge is no longer just a technical preference but a financial strategy. With Alashian offering 100% revenue share incentives for qualifying Forge apps and signaling it as the official successor to Connect, starting with Forge today prevents “technical debt by design” and costly future migrations.

A Necessary Mindset Shift for Scale:

Success on Forge requires moving from a synchronous request-response mindset to an asynchronous event-
driven architecture. This shift is critical to managing platform execution limits and ensuring a consistent user experience even as your app scales to thousands of users.

Ready to learn how to navigate cold starts, platform limits,
and the future of global engineering?

Salesforce Implementation Partner

From strategy to go-live — and beyond

As your dedicated Salesforce implementation partner, MicroGenesis delivers full-lifecycle implementations using a structured, low-risk methodology designed to get you to value quickly and keep you there through every phase of growth.

1. Discovery & Advisory

Workshops with your Salesforce consulting team to map processes, define goals, and shape a clear CRM roadmap.

2. Solution Design

Architecture, data model, and configuration blueprint crafted by certified Salesforce consultants aligned to your requirements.

3. Build & Configure

Declarative setup plus custom development across Sales, Service & Experience Cloud — built to Salesforce best practices.

4. Data & Integration

Secure data migration and Salesforce integration with your existing enterprise systems, delivered by our Salesforce integration partners team.

5. Testing & QA

Functional, integration, and user acceptance testing for a reliable, low-risk rollout of your Salesforce environment.

6. Deployment & Go-Live

Controlled release with cutover planning and hypercare support during the critical first days post-launch.

7. Training & Adoption

Enablement and change management from your Salesforce consulting firm to drive confident, lasting user adoption.

8. Managed Support

Ongoing 24×7 L1–L3 Salesforce managed support and continuous improvement for your live org.

Salesforce Managed Support

24X7 L1, L2 & L3 Salesforce support

Keep your Salesforce environment healthy, secure, and continuously improving with always-on managed support across all three tiers – delivered by our Salesforce partner team under clear SLAs.

24 X 7 X 365 Salesforce support coverage with defined SLAs and escalation paths

L1 : First Line

Day-to-day user support & monitoring
  • Ticket logging, triage & tracking
  • User access, login & password assistance
  • Basic how-to and navigation support
  • System monitoring and known issue resolution
  • Escalation to L2/L3 teams when required

L2: Functional

Configuration & Advanced Troubleshooting
  • Configuration changes and administrative tasks
  • Flow, validation rule, and automation troubleshooting
  • Reports, dashboards, and data issue resolution
  • Salesforce integration and synchronization diagnostics
  • Root cause analysis and issue resolution

L3: Engineering

Custom Development & Deep Expertise
  • Apex, Lightning Web Components (LWC), and custom code troubleshooting
  • Complex Salesforce integration engineering and support
  • Performance optimization and scalability tuning
  • Enhancements and new feature development
  • Vendor escalation management and coordination