Engineering Digital Transformation: Modernizing ALM for a Global Automotive Leader

25% Productivity Increase
100% Compliance Achieve

Client Profile

Our client is an advanced R&D hub for electronics and mechatronics. They are a key
global automotive component manufacturer with over six decades of industry
presence. The company drives innovation for a diverse portfolio, serving leading OEMs
and Tier-I suppliers. With facilities in Pune and Bangalore, it focuses on developing
cutting-edge automotive electronics and system solutions, emphasizing quality,
compliance, and rapid innovation

Business Challenges:

Client faced significant hurdles in its engineering lifecycle management,
hindering efficiency and innovation

Fragmented Tools & Data Silos:

Requirements, design, testing, and changes were managed in isolated
tools and spreadsheets, causing version mismatches and duplication

Limited Traceability: 

Inability to maintain consistent links between stakeholder
requirements, design, tests, and defects created compliance risks (e.g.,
for functional safety standards)

Manual Reporting:

Generating audit and customer reports was time-consuming and
error prone

Inefficient Change Management:

Lack of a unified process to evaluate change impact led to
delays and frequent rework

Inconsistent Processes: 

Absence of standardized workflows across teams led to
inefficiencies in reviews, testing, and release management

Collaboration Barriers:

Distributed teams lacked a central platform for real-time
collaboration, causing misalignment

Our Solution

MicroGenesis implemented a comprehensive IBM Engineering Lifecycle Management
(ELM) platform, tailored to client’s processes to enable seamless collaboration and
end-to-end traceability

Strategic Implementation:
Duration: Phased rollout followed by a Managed Services model.
Approach: Hybrid Agile/Scrum methodology.

Key Technical Components

Single Source of Truth: Centralized platform for requirements (DOORS
Next), testing (ETM), work management (EWM), and reporting (JRS).
End-to-End Traceability: Achieved 100% bidirectional linkage from stakeholder
requirements through design, test cases, and defects.
Process Standardization: Custom Agile templates for Epics, Stories,
Tasks, and Milestones.
Change Impact Analysis: Integrated workflows to assess and track changes,
reducing assessment time from days to hours.
Compliance Automation: Automated baseline and report generation via
ELO-Publishing for instant audit readiness

Integration Ecosystem

Core Platform: Jazz Platform (JTS, WebSphere Liberty, Db2).
Systems Design: Integrated with IBM Rhapsody for model-based
systems engineering.
Infrastructure: Secured on-premises deployment within client’s network.

Adoption Enablement

  • Hands-on training for users
    and administrators.
  • Custom user guides and best practice
    documents for long-term self-sufficienc

Quantified Outcomes:

The IBM ELM implementation delivered significant efficiency gains and strategic advantages:

Metrics

Before

After

After

Data Accuracy

Scattered documents across siloed tools

Unified repository with access controls

50% improvement in trust

Requirement Traceability

Manual Excel-based mapping; no live links

End-to-End Traceability

80% less time on trace reviews

Project Setup

Inconsistent formats per team/project

Reusable templates

90% faster program launches

Change Impact Analysis

Manual impact assessment across artifacts

Real-time “suspect propagation” alerts

75% faster analysis

Compliance Audit Preparation

Manual evidence compilation

Auto-generated audit trails

70% effort reduction

Cross-Team Collaboration

Delayed feedback, version conflicts

Centralized platform with live notifications

60% faster decision-making

Reporting

Error-prone Excel reports

Real-time dashboards & automated metrics

65% effort in status tracking

Strategic Outcomes:

Achieved full regulatory traceability for global homologation

Established a scalable ALM foundation for various vehicle programs with seamless Windchill PLM alignment

Start Your Journey With Experts

How We Solve Real Business Challenges

Salesforce Implementation Partner

From strategy to go-live — and beyond

As your dedicated Salesforce implementation partner, MicroGenesis delivers full-lifecycle implementations using a structured, low-risk methodology designed to get you to value quickly and keep you there through every phase of growth.

1. Discovery & Advisory

Workshops with your Salesforce consulting team to map processes, define goals, and shape a clear CRM roadmap.

2. Solution Design

Architecture, data model, and configuration blueprint crafted by certified Salesforce consultants aligned to your requirements.

3. Build & Configure

Declarative setup plus custom development across Sales, Service & Experience Cloud — built to Salesforce best practices.

4. Data & Integration

Secure data migration and Salesforce integration with your existing enterprise systems, delivered by our Salesforce integration partners team.

5. Testing & QA

Functional, integration, and user acceptance testing for a reliable, low-risk rollout of your Salesforce environment.

6. Deployment & Go-Live

Controlled release with cutover planning and hypercare support during the critical first days post-launch.

7. Training & Adoption

Enablement and change management from your Salesforce consulting firm to drive confident, lasting user adoption.

8. Managed Support

Ongoing 24×7 L1–L3 Salesforce managed support and continuous improvement for your live org.

Salesforce Managed Support

24X7 L1, L2 & L3 Salesforce support

Keep your Salesforce environment healthy, secure, and continuously improving with always-on managed support across all three tiers – delivered by our Salesforce partner team under clear SLAs.

24 X 7 X 365 Salesforce support coverage with defined SLAs and escalation paths

L1 : First Line

Day-to-day user support & monitoring
  • Ticket logging, triage & tracking
  • User access, login & password assistance
  • Basic how-to and navigation support
  • System monitoring and known issue resolution
  • Escalation to L2/L3 teams when required

L2: Functional

Configuration & Advanced Troubleshooting
  • Configuration changes and administrative tasks
  • Flow, validation rule, and automation troubleshooting
  • Reports, dashboards, and data issue resolution
  • Salesforce integration and synchronization diagnostics
  • Root cause analysis and issue resolution

L3: Engineering

Custom Development & Deep Expertise
  • Apex, Lightning Web Components (LWC), and custom code troubleshooting
  • Complex Salesforce integration engineering and support
  • Performance optimization and scalability tuning
  • Enhancements and new feature development
  • Vendor escalation management and coordination