MicroGenesis was prominently featured in Future Mobility Media, where Dhananjay K., Vice President – Global Markets, and Naveen M.S., Business Head – Software and Systems Engineering, shared key insights on the challenges and opportunities in automotive digital transformation.

Dhananjay emphasized how essential digital transformation has become for car manufacturers. According to him, automation, AI, and connected services are transforming automotive processes, but many companies struggle with outdated systems and high risks associated with implementation.

Naveen, on the other hand, focused on practical strategies to overcome these challenges. With the increasing demand for digital services by 2040, OEMs (Original Equipment Manufacturers) are facing high failure rates in their transformation projects, primarily due to inadequate planning, strategy, and a lack of real-time data integration. He highlighted MicroGenesis’ experience in guiding automotive companies through this complexity by adopting an incremental approach to digitalization that reduces costs, improves efficiency, and accelerates product development.

Together, both leaders outlined six core areas of focus for a successful digital transformation: creating a digital strategy, restructuring organizations, test-and-learn methodologies, upskilling talent, leveraging ecosystem partnerships, and instilling a culture change. MicroGenesis provides expert consulting, licensing, and tool training services, partnering with PTC for Codebeamer ALM and Windchill and working with IBM for over 16+years to implement enterprise lifecycle management (ELM) tools successfully.

This feature highlights MicroGenesis’ continued commitment to helping automotive manufacturers stay ahead in an increasingly digital world.

Check out the full feature for more details on our industry impact!
Here is the link to the Magazine: https://futuremobilitymedia.com/overcoming-challenges-accelerating-on-the-digital-transformation-highway/